Sonicbids Partners with Diesel to Launch Stupid for Music World Cup in Celebration of D:U:M’s 10 Year Anniversary

Sonicbids http://www.sonicbids.com , the website that helps bands discover and book gigs, and Diesel:U:Music (D:U:M) http://www.dieselumusic.com , Diesel’s worldwide collaborative music support network, today announced the launch of the Stupid for Music World Cup <http://music.diesel.com/> . Styled after the World Cup, indie bands and their fans will battle it out for a chance to win a range of prizes from Diesel, including p.a. systems, recording time, video production, a professional PR campaign and a gig of a lifetime. Bands aren’t the only winners in this competition. Diesel also wants to see how stupid for music fans can be, so they will be involved in a head-to-head battle with a chance to win a range of prizes from swag, a 60 second in-store grab, ghetto blasters to a dance mat machine and a two night excursion to an exquisite Diesel event.

In celebration of D:U:M’s 10 year anniversary, Diesel is leveraging Sonicbids Brands as their digital music marketing agency in their search to find a band and fan to take the coveted Stupid for Music World Cup title. The competition will include a series of heats and knockout rounds (each more stupid than the last), which includes having fans ink a band name on their body, build a band shrine, use your favorite bands poster as street spam, video tape your reaction if the band were to break up, etc. Every stage must be uploaded to the Stupid for Music World Cup site for voting. Diesel will be hand-picking two thirds of the bands that make it into the heats but one third of the bands will be chosen because of the band’s adoring and insanely stupid for music fan base. So, rally together and register your bands and tell your fans to start pledging their loyalty, here: www.music.diesel.com <http://www.music.diesel.com/> .

“It’s not new for major consumer brands to use music in their marketing campaigns but what is new is the way and the rate that large consumer brands are tapping into the power of independent music. So, when Diesel came to us, we were enthusiastic to work with them as they are perfectly positioned to use rock & roll to reach their customers,” said Sonicbids Founder and CEO Panos Panay http://panosbrew.sonicbids.com . “Independent artists are authentic, entrepreneurial and eager collaborators, and brands like Diesel get that. We’re really excited to work with Diesel on this competition as it not only engages our members but also their fans by showing just how Stupid for Music they really are.”

This competition is open to all Sonicbids members and non-members will get a free trial subscription to the Sonicbids site when creating a Stupid for Music World Cup profile. For more information on Sonicbids, visit: www.sonicbids.com.

About Sonicbids
Sonicbids is the website the helps bands get gigs and promoters book the right bands. Our community includes more than 275,000 bands and 21,000 promoters and licensors from all around the world. With festivals, clubs, colleges, music licensing and much more, Sonicbids offers a diverse range of gigs for every kind of musician. In fact, last year alone, more than 71,000 gigs were booked on the site. The company was founded in 2001 by Panos Panay and continues to focus on its core mission of empowering the artistic middle class. Get a gig or book a band at www.sonicbids.com <http://www.sonicbids.com/> .

Diesel:U:Music
Throughout its 10 year history as a yearly unsigned music talent awards, D:U:M has unearthed some of the most exciting new artists of the last decade such as, Mylo, Diplo and more recently, The Cool Kids. D:U:M now operates as a worldwide collaborative music support network with strong friendships with some of the most talented artists, labels, radio stations, journalists, and producers in most countries. The all new D:U:M relaunched in 2009 to set off on a grand tour of the world for two lucky winners, meanwhile uniting musicians and music fans through an extensive series of on and off-line activities, creating opportunities to discover the best in new music, and providing musicians with a platform of actual tangible support. And now in 2010 the website is about to be propelled into the future. www.dieselumusic.com/ http://www.dieselumusic.com