Music & Brands Case Study - Heineken's "Sensation in Asia" - Midem 2013

Speakers:
Joost Geurts, Global Sponsorship Manager, Global Commerce, Heineken International (Netherlands)
Michael Hekking, Marketing Director, Sensation International (Netherlands)

Moderator:
Michiel Cremers, Head of Sonic Branding & Music Marketing, MassiveMusic (Netherlands)