Dalton Sim, Manager of Fun., talks Impact of TV & Commercials on Breaking Fun.

The story of Fun. has been a wild ride, especially for Dalton Sim, who has helped them to a meteoric rise. But, that hardly developed organically. Rather, there was a very calculated and exacted plan put together by Dalton to enhance Fun.'s exposure as much as possible. One of these avenues was through Television and Commercial exposure. Dalton talks about his strategy for getting placement and how that became a pivotal moment that pushed the band further in other directions including radio!