Read This: Free

There's no doubt that entertainment and economics go hand in hand, and with consumers seemingly wanting more for less, could Free be the new price point? In Chris Anderson's 2009 book, "Free: The Future Of A Radical Price," he argues that businesses in almost any industry can actually benefit more from giving away products or services that than they would charging for them. Whether you're in the music industry, t-shirt business, or selling disposable razors, Anderson's views on Freeconomics prove to be much more than the traditional promotional campaign. Two years later, this book is still very relevant, especially as we see social media monetization beginning to boom.