In today’s very level digital playing field, you have to have an advantage to get the most value from your talent. If video is a big part of your revenue goals, affiliating with a Multi-Channel Network (MCN) has become mandatory to maximise your earnings from YouTube plays. Last year, we explored how MCN’s function, this edition of Midem, we will explore how MCN’s have matured, evolved and sharpened their efforts. They have become the power brokers in video. Come learn who the key players are, how they think and how to pick who is best for your career goals.
Speakers:
Darryl Ballantyne, Founder & CEO, LyricFind (Canada) @DBToronto
Alex Kisch, EVP, Business Development & Affairs, Vevo (USA)
Dana Shayegan, VP of Music, Collective Digital Studio (USA) @danashayegan
Moderator:
Ted Cohen, Managing Partner, TAG Strategic (USA) @spinaltap
