How MCN's Are Extending Their Reach - Midem 2015

In today’s very level digital playing field, you have to have an advantage to get the most value from your talent. If video is a big part of your revenue goals, affiliating with a Multi-Channel Network (MCN) has become mandatory to maximise your earnings from YouTube plays. Last year, we explored how MCN’s function, this edition of Midem, we will explore how MCN’s have matured, evolved and sharpened their efforts. They have become the power brokers in video. Come learn who the key players are, how they think and how to pick who is best for your career goals.

Speakers:

Darryl Ballantyne, Founder & CEO, LyricFind (Canada) @DBToronto

Alex Kisch, EVP, Business Development & Affairs, Vevo (USA)

Dana Shayegan, VP of Music, Collective Digital Studio (USA) @danashayegan

Moderator:

Ted Cohen, Managing Partner, TAG Strategic (USA) @spinaltap

The Essential Guide to Music Marketing - Midem 2015

What makes an exceptional music marketing campaign in 2015? This session highlights emerging trends from this year's shortlisted Midem Marketing Competition entries. Discover what game-changing techniques, insights and activations will redefine both music and marketing. Don't miss it.Speaker: Ruth Mortimer, Content Director, Centaur Marketing (UK)

Keynote: Doug Morris, Sony Music Entertainment - Midem 2015

Industry icon, CEO of Sony Music Entertainment and founder of Vevo, the world’s leading premium music video and entertainment platform, Doug Morris will share his insights on the lessons he has learned from his five decade-spinning career. Get inspired by his vision on the music industry and the challenges it is facing so as to get the most out of the business opportunities that it brings about.
Keynote Speaker:
Doug Morris, CEO, Sony Music Entertainment (USA)
Interviewer:
Rupert Younger, Director, Oxford University Centre for Corporate Reputation, Saïd Business School, University of Oxford (UK) @rupertyounger

Panel: Who's Investing in Music - Midem 2014

The dominance of royalty-based investment in music has been disrupted by the rise of 360° deals. New models are emerging to sustain creators and producers: crowdfunding is adopted by major labels, ad agencies bet on music companies, cashflow fuels creativity... 

Moderator:
Allen Bargfrede, Executive Director, Rethink Music, Associate Professor, Berklee College of Music (USA)

Speakers: 
Benji Rogers, Founder and CEO, Pledge Music (USA)
Mike Tunnicliffe, Chief Growth Officer, GroupM/WPP (USA)

Midemlab: Music Discovery, Recommendation & Creation pitches - Midem 2014

Presented by Pepsi & Vivendi
After receiving personalised coaching sessions from Pepsi's marketing leadership team, finalists hit the stage and have five minutes to pitch their business models to jury members. 

Finalists:
Blitzr (France) - Bertrand Sebenne, CEO
Indiloop (Canada) - Erik Ashdown, Founder & CEO
Muzieo (USA) - Leland Robinson, Founder & CEO 
Cubic.fm (Turkey) - Erdem Gelal, Co-Founder
Nagual Sounds (Germany) - Matthias Strobel, Chief Marketing Officer
Sound Wand (UK) - Hari Karam Singh, Director
Music Gateway (UK) - Phil Carr, Founder & CEO 
Soundwave (Ireland) - Craig Watson, Co-Founder & COO
Jukely (USA) - Bora Celik, Co-Founder
Moodsnap (USA) - David Blutenthal, Founder & CEO 

Jury:
Eric Archambeau, General Partner, Wellington Partners (UK)
Jon Bradford, Managing Director, TechStars London (UK)
Paul Brindley, CEO, Music Ally (UK)
Howie Singer, SVP of Strategic Technology & CTO, Warner Music Group (USA)
Denis Ladegaillerie, Founder and President, Believe Digital (France)
Tak Lo, Director, TechStars London (UK)

Panel: How Labels Reinvent Fan Engagement - Midem 2014

In association with IMPALA/WIN
Indie labels executives share their best practices in innovative marketing and social media strategies to connect fans and artists.

Moderator:
Christof Ellinghaus, Founder, City Slang (Germany) 
Speakers:
Ronny Krieger, Label Manager, Monkeytown Records & Content Advisor, Native Instruments & Digitally Imported (Germany)
Núria Muntaner, Co-director of minimúsica, Sones (Spain) 
Robin Van Beek, Business Director, 8ball Music (Netherlands)
Alain Verhave, Director of Marketing, Epitaph Records (Netherland)

Panel: Sync It or Leave It! - Midem 2014

In association with A&R Worldwide/MUSEXPO
Sync placements are a growing revenue stream, providing great opportunities to advance artists, with prominent placement in TV shows, films, video games or commercials. Preeminent music supervisors explore the nuances of pitching to specific media.

Moderator:
Sat Bisla, Founder & President, A&R Worldwide/Musexpo (USA)

Speakers:
Nis Bøgvad, Creative Director & Music Supervisor, Music Sales Group (Denmark/Norway/Sweden)
JT Griffith, Music Supervisor, Nike (USA)
Kyle Hopkins, Head of Music Supervision, Microsoft (USA)
Tim Riley, VP, Music Affairs, Activision Blizzard (USA)

Keynote: Marc Geiger, WME - Midem 2014

Marc Geiger shared a powerful message with the Midem audience, challenging the industry to embrace change as he presents a new model for the music business. He warned that labels and publishers will have to adapt, or they will totally disappear five years from now.

His presentation was followed by a debate with two indie label heads: Horst Weidenmueller, founder & CEO of !K7 Records; and Emmanuel de Buretel, founder & CEO of Because Music.

Who needs Labels? Black Hole Recordings' Bas Kruijssen answers

For the new media manager of the Tiesto co-founded Dutch dance music label, artists pondering whether they should sign to a label might want to ask themselves "do I have enough time to focus on my creative process" and at the same time do "all the stuff that people don't see", namely distribution, promotion and more? In other words, what labels do...

"If you draw a picture of how many people that artist would need (without a label), there are about four or five... So I think there's so much added value in a label." Kruijssen notably gave the example of social media support, stating that "a label's background in social media can help artists enlarge their own network," and help out specifically by organising Google+ Hangouts or Soundrop chats with fans. "That's definitely something a label should do," said Kruijssen.

http://www.blackholerecordings.com/

Mark Ronson (Artist, Producer) and Wendy Clark (The Coca-Cola Company)Music: Mark Ronson (Artist, Producer) and Wendy Clark (The Coca-Cola Company)

In the 27th episode of This Week in Music. Ian Rogers host's the MIDEM conference Visionary Monday talk with Wendy Clark from The Coca-Cola Company as well as GRAMMY award-winning artist and producer Mark Ronson. The trio discuss Coca-Cola's new music initiative and their partnering with Mark Ronson to create the sound of the 2012 Olympics.