Midemlab: Music Discovery, Recommendation & Creation pitches - Midem 2014

Presented by Pepsi & Vivendi
After receiving personalised coaching sessions from Pepsi's marketing leadership team, finalists hit the stage and have five minutes to pitch their business models to jury members. 

Finalists:
Blitzr (France) - Bertrand Sebenne, CEO
Indiloop (Canada) - Erik Ashdown, Founder & CEO
Muzieo (USA) - Leland Robinson, Founder & CEO 
Cubic.fm (Turkey) - Erdem Gelal, Co-Founder
Nagual Sounds (Germany) - Matthias Strobel, Chief Marketing Officer
Sound Wand (UK) - Hari Karam Singh, Director
Music Gateway (UK) - Phil Carr, Founder & CEO 
Soundwave (Ireland) - Craig Watson, Co-Founder & COO
Jukely (USA) - Bora Celik, Co-Founder
Moodsnap (USA) - David Blutenthal, Founder & CEO 

Jury:
Eric Archambeau, General Partner, Wellington Partners (UK)
Jon Bradford, Managing Director, TechStars London (UK)
Paul Brindley, CEO, Music Ally (UK)
Howie Singer, SVP of Strategic Technology & CTO, Warner Music Group (USA)
Denis Ladegaillerie, Founder and President, Believe Digital (France)
Tak Lo, Director, TechStars London (UK)

NXNE 2011 - PRODUCT OF A LABEL - SELLING OUT? HELL NO... WE'RE BUYING IN!

As brand awareness and an artist's commercial success become more integrated, established pop culture brands are changing the definition of Record Label. These companies are working with artists to maintain artistic integrity and to market their music in new ways. So, is the idea of "selling out" completely over? Is there a difference between Daft Punk Coke and a Chrysler logo in a Celine Dion CD? How can these relationships co-exist to make meaningful art and achieve everyone's marketing goals without watering down or compromising the message on either side? Panelists will discuss their respective strategies of their brands working within the art world and how they're moving beyond traditional sponsorship to being bona fide curators.
Presented by SonicBids' Panos Panay


Panelists: Jake Hurn, Hudson Sullivan, & Adam Shore