Panel: How Labels Reinvent Fan Engagement - Midem 2014

In association with IMPALA/WIN
Indie labels executives share their best practices in innovative marketing and social media strategies to connect fans and artists.

Moderator:
Christof Ellinghaus, Founder, City Slang (Germany) 
Speakers:
Ronny Krieger, Label Manager, Monkeytown Records & Content Advisor, Native Instruments & Digitally Imported (Germany)
Núria Muntaner, Co-director of minimúsica, Sones (Spain) 
Robin Van Beek, Business Director, 8ball Music (Netherlands)
Alain Verhave, Director of Marketing, Epitaph Records (Netherland)

ReverbNation Launches PROMOTE IT — Revolutionary Facebook Advertising System for Artists, Labels, Venues & Promoters

ReverbNation, the leading provider of marketing, promotion and social media tools for over 1.7 million artists/bands, labels, managers, venues, festivals and other  music industry professionals, today announced the public launch of PROMOTE IT, the first end-to-end music promotion system designed to help artists, labels and venues reach more fans on Facebook® and drive deeper fan engagement.

Artists/Bands and their aforementioned support teams can use PROMOTE IT to quickly and easily run campaigns that:

§  Promote songs to reach new fans

§  Promote Facebook Pages to increase exposure

§  Promote shows to boost attendance and ticket sales

§  Promote releases to drive song sales

For more info on PROMOTE IT, including the Press Release, some case study results and even a video on “how a real artist launches a PROMOTE IT campaign in less than :90

5 lessons for Building Brand Loyalty

There’s a lot that marketers can learn from the marketing minds behind the entertainer Lady Gaga.

1. Give fans a name. Gaga doesn’t like the word “fan” so she calls them her “Little Monsters,” named after her album “The Fame Monster.” She even tattooed “Little Monsters” on her arm and tweeted the pic to fans professing love for them. Now fans are getting their own Little Monster tattoos. By giving the group a formal name, it gives fans a way to refer to each other. Fans feel like they are joining a special club.

2. Make it about something bigger than you. During her concert tour, Gaga recites a “Manifesto of Little Monsters” (text) (video). Although a bit cryptic, most Little Monsters see it as a dedication to them, that her fans have the power to make or break her.

3. Develop shared symbols. The official Little Monster greeting is the outstretched “monster claw” hand. As all Little Monsters know, the clawed hand is part of the choreography in the video of her song “Bad Romance.” Gaga tells the story of watching a fan in Boston greet another fan with the claw hand and that’s when she knew this was the Little Monster symbol. Even Oprah knows the Little Monster greeting. Shared symbols allow fans to identify each other and connect.

4. Make your customers feel like rock stars. One staple of Gaga’s “Monster Ball” tour is to call a fan in the audience during the show. She dials the number onstage, the fan screams out, is located and they are put up on a big screen. While the rest of audience goes bananas, she invites the fan to have a drink with her after the show.

5. Leverage social media. Gaga has the requisite Facebook fan page (over 5 million fans) and Twitter ID (almost 3 million followers) but it’s how she uses them that drives loyalty. On Twitter, she tells fans what she is doing, such as tweeting them before she opened the Grammy Awards. She also tweeted to fans that she was buying them pizza for waiting overnight at an album signing.

From Church of the Customer Blog (thanks Debbie Cavalier)

Source:
http://www.futureofmusicbook.com/2010/04/5-lessons-for-building-brand-loyalty/